Parrot Analytics, the leading TV content analytics firm specializing in global audience demand measurement, has partnered with Guinness World Records to chart the unprecedented demand for the premiere of the eighth and final season of Game of Thrones, which achieved the official title for Most in-demand TV premiere.


Using Parrot Analytics’ global, real-time and platform-agnostic TV demand measurement system, Guinness World Records and Parrot Analytics charted worldwide demand for all series premieres from April 2015 to the day of Game of Thrones’ season 8 premiere (Winterfell) on April 14, 2019.