Parrot Analytics, the leading TV content analytics firm specializing in global audience demand measurement, has partnered with Guinness World Records to chart the unprecedented demand for the premiere of the eighth and final season of Game of Thrones, which achieved the official title for Most in-demand TV premiere.
Using Parrot Analytics’ global, real-time and platform-agnostic TV demand measurement system, Guinness World Records and Parrot Analytics charted worldwide demand for all series premieres from April 2015 to the day of Game of Thrones’ season 8 premiere (Winterfell) on April 14, 2019.
It was found that the global demand on the day of Game of Thrones’ 8th season premiere exceeded the global premiere demand of every other TV series, including Game of Thrones’ own global season 7 premiere day demand, for any season across all platforms and markets under measurement.
Several of HBO’s Game of Thrones’ official titles were featured in the Guinness World Records 2019 and 2018 Editions utilizing Parrot Analytics data. GUINNESS WORLD RECORDS will partner with Parrot Analytics once again to determine other incredible TV record titles. Fans can find out what new records will be featured in the upcoming Guinness World Records 2020 Edition available globally September 2019.
