New organisation comprises NENT Group’s satellite and broadband TV consumer offerings

Nordic Entertainment Group (NENT Group) has appointed Jonas Gustafsson as Senior Vice President & CEO of Viasat Consumer, a new NENT Group operating unit. Viasat is one of the most recognised entertainment brands in the Nordic region and the new organisation comprises Viasat’s satellite and broadband TV consumer offerings.

The new Viasat Consumer organisation will focus on aligning and realising the full commercial potential of NENT Group’s Viasat satellite and broadband TV consumer offerings across the Nordic region. NENT Group’s country CEOs will continue to be responsible for the Viasat partner sales in each Nordic country that make Viasat’s channel packages available on third party networks.

Jonas Gustafsson’s appointment is effective from 1 June and he will be part of the Group Executive Management team reporting to NENT Group President & CEO Anders Jensen. Jonas Gustafsson joined NENT Group in 2015 and is currently acting CEO of NENT Group Sweden, a role in which he will continue until Filippa Wallestam, CEO of NENT Group Sweden, returns from parental leave in August 2019.

As of 31 March 2019, Viasat had 490,000 satellite TV customers, and provided TV over broadband (IPTV) to approximately 120,000 subscribers in Sweden via fibre networks. The Viasat offering comprises a combination of Viasat TV channels and third party channels, as well as NENT Group’s Viaplay streaming service.