GMA Network, Philippines’ leading media giant invested almost USD 20M to complete the second phase of its digitization project which involves the production, post-production, content management and distribution of GMA programs.

 

GMA is also about to complete the upgrade of its Electronic Field Production capabilities to further improve its High Definition (HD) image capture to Full 2K/4K HD, elevating GMA Network’s output to global standards. In line with this, the requisite enhancements to the Network’s Media Asset Management and Broadcast Automation Systems have already been completed.

 

GMA Network’s ongoing digitization project will bring its world-class content to viewers across the globe.

 

The digitization project will start commissioning the Digital Terrestrial Transmitters that now provide superior digital TV signal reach, enabling the viewership of GMA programs through digital-enabled TV sets and set-top boxes in various areas in the country, including Mega Manila, North Central Luzon, Cebu, and Davao.

 

Post Production is likewise implementing full equipment and software upgrades coupled with increased storage and color grading capabilities to optimally process high-end 2K and 4K HD formats.

 

GMA’s Field News Gathering capabilities are being similarly upgraded to enable the transmission and delivery of HD-captured remote live events to GMA Network’s Technical Operations Center as they happen.

 

Parallel to upgrading the media asset management system is the commissioning of a new News Automation System (NAS) designed to provide the country’s most trusted news organization with even greater speed and agility in bringing viewers up-to-date news and information.