Viu partners with Endemol Shine Group To Produce ‘The Bridge’
The premium video-on-demand service Viu, by Vuclip and PCCW, is teaming up with production and distribution house Endemol Shine Group to produce a localized, ten-episode adaptation of global phenomenon The Bridge in which a body is found on the border of two countries, forcing an investigator from each country to work together to solve the case.
Viu’s strategy is to not only deliver local content, but also international content formats tailored to be locally relevant. Today’s announcement is another milestone achievement against that, taking The Bridge which is hugely popular in Europe and the US, to emerging markets.
The series is expected to shoot in July and begin airing in Malaysia and Singapore later this year. Casting has not yet been announced.The Bridge (Bron/Broen) was originally created and written by Hans Rosenfeldt as a joint production of Sweden’s Filmlance International, part of Endemol Shine Group and Denmark’s Nimbus Film. The Bridge (Bron/Broen) was produced in co-production with Sveriges Television, DR, ZDF German Television network, ZDF Enterprises Gmbh, Film i Skåne, NRK, Copenhagen Film Fund, Lumiere Group, Stiftelsen Ystad Österlen Filmfond, with from Norvision and in co-operation with Malmö Stad.
The original has aired in more than 188 territories/countries, and spawned localized remakes in the U.K and France, the United States/Mexico, Germany/Austria and Russia/Estonia. The series offers a unique opportunity for localization, given the charged premise.
In the Viu Malaysia adaptation, a body is left on the border of Singapore and Malaysia. Two investigators, one from each country, must work together to catch a killer bent on highlighting social problems that they think are plaguing people on both sides of the border. This adaptation will take that premise and make it unique for the local audience, appealing to the diverse arrays of people, cuisines, and ethnicities that call this area home, highlighting both the diversity and similarity between the two countries. This will affect every aspect of the series, with both sides speaking local languages.
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