Viu, PCCW’s leading video streaming service, and TrueVisions NOW, Thailand’s leading streaming platform and premium entertainment provider, today announced a content collaboration that will bring a curated selection of premium Thai series to Viu users across Southeast Asia.

Launching on 20 August 2026 on Viu in Malaysia, Indonesia and the Philippines, the TrueVisions NOW Branded Zone will offer viewers access to a growing slate of premium titles from the platform. The branded destination will debut with six series, with additional titles planned over time.

Available to all Viu users across supported devices via the ad-supported free tier and the premium subscription tier, the launch broadens access to premium Thai entertainment and introduces more viewers to popular content from Thailand.

Janice Lee, CEO, PCCW Media Group & Viu, said, “Thai content continues to resonate with viewers across the region, and we are pleased to collaborate with TrueVisions NOW to bring more premium series to Viu. The addition strengthens our content offering while expanding opportunities for audiences to discover quality entertainment from across Asia.”

Ongard Prapakamol, Head of TrueVisions and Media, True Corporation Plc, said, “This collaboration marks an important step in expanding the reach of our content beyond Thailand. Through Viu’s regional platform, we look forward to introducing our series to new viewers in Malaysia, Indonesia and the Philippines. It also highlights the growing influence of Thai creative talent and culture across the region.”

The launch of the TrueVisions NOW Branded Zone marks TrueVisions NOW’s first regional content initiative outside Thailand and reflects both companies’ shared focus on expanding access to high-quality Asian entertainment across Southeast Asia. By combining Viu’s regional reach with TrueVisions NOW’s growing content catalogue, the initiative creates new opportunities for audiences to enjoy premium entertainment from across the region.