LAS VEGAS – UFC, the world’s premier mixed martial arts organization, announced the renewal of its global partnership with Monster Energy via multi-year extension, in which the leading distributor of energy drinks will continue to serve as the “Official Energy Drink” of UFC.
As part of this extension, Monster will continue to have center canvas and entrance logo placement inside UFC’s world-famous Octagon® at events. The two brands will also work in conjunction on retail promotions during UFC events in select markets.
Monster’s logo will also remain prominently located on the UFC FIGHT NIGHT COLLECTION apparel of its sponsored UFC athletes. This current list includes: UFC featherweight champion Max Holloway, UFC lightweight champion Conor McGregor, UFC welterweight champion Tyron Woodley, UFC light heavyweight champion Daniel Cormier, former UFC heavyweight champion Cain Velasquez, former bantamweight champion Dominick Cruz, former UFC middleweight champion Chris Weidman, UFC women’s strawweight Paige VanZant, UFC featherweight Yair Rodriguez and UFC welterweight Donald Cerrone.