November 13, 2017
By Rachel Ho
Singapore – A+E Networks and Outdoor Channel (Asia) have announced a partnership that will see Outdoor Channel tightly integrated into the suite of A+E Networks’ channel offerings.
The alliance is designed to leverage HISTORY and Outdoor Channel’s extensive distribution footprints to build cross platform advertising and digital content solutions for brands that want to engage with complementary audience demographics.
The multi-year partnership includes the appointment of A+E as the exclusive agent for advertising and sponsorship sales as well as digital short form content creation. A+E will also represent the distribution sales for Outdoor Channel in selected cases. In addition, from 2018 Outdoor Channel will premiere a line-up of A+E premium content including titles such as Ax Men, Duck Dynasty, Ax Men, Mountain Men and Swamp People.