To UHD and Beyond

KOBA 2017 – the 27th Korea International Broadcast, Audio & Lighting Equipment show kicked off in Seoul this May. With the appropriate theme “To UHD and Beyond”, 4K production is the new broadcasting standard that’s already generating serious interest from producers. Netflix’s prestigious and hugely popular House of Cards won a Cinematography Emmy and it was no coincidence that it was shot in 4K. K. Dass examines the state of play.

Beyond KOBA Korea UHD

There were also forums where one could see how the fourth industrial technologies – Artificial intelligence (AI), augmented reality, virtual reality, the internet of things and bug data are integrated with the media industry, and how next-generation media industries will grow and evolve to turn our imagination to reality.

About 1,014 companies from 29 countries attended KOBA this year. Domestic broadcast stations (KBS, and EBS), global broadcasting/video companies(Sony, Panasonic, Canon, Ikegami, FOR-A, ARRI, Tektronix, Daehan Ultra Vision, Dongyang Digital, Road Technology, Black Magic Design, Sama GVC, Sanam Technology, YoungDo BNC, TV Logic, Compix), sound system companies (DaiKyung VASCOM, Sound solution, Yamaha, Inter-M, D Logixs, Kevic and Sama Prosound), Lighting companies(C&C LIGHTWAY and LS Media) just to name a few.

The World Media Forum at KOBA saw world leading media professionals discuss and debate several matters. They shared insights on rapidlychanging media trends and upto- the-minute technologies. The conference also offered 43 in-depth briefings on technical theories and the latest trends. At the technical demonstration hour, exhibitors demonstrated their latest equipment which was well received by the participants.

The World Media Forum was intended to shed light on some of the new tipping points where technical progress will bring and leverage the insights of international media experts in various fields to foresee the future. New emerging players making changes in the media industry with their innovative strategies took the opportunity to share their vision and global media market trends.

KOBA 2017 was co-hosted by Korea E&Ex and Korea Broadcasting Engineering & Technicians Association (KOBETA) and supported by related institutions & groups including Ministry of Science, ICT & Future Planning, the Ministry of Trade, Industry & Energy, Korea Communications Commission, KBS, EBS, OBS the acoustical Society of Korea, Korea association of Sound Artists, ETRI. It is the only specialised global exhibition related with the converging broadcast industry. The government selected this as a promising exhibition to boost the growth of Korea industry.

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