POPULATION 23,933,832 TV HOUSEHOLDS 8,660,532 TV PENETRATION 100% HOUSEHOLD SIZE 3.5 CABLE TV PENETRATION 35.5% DTT PENETRATION 96.6% SATELLITE TV SUBSCRIBERS 100,000 MULTICHANNEL HOMES 3,000,000 MULTICHANNEL PENETRATION 36.5% NON-TERRESTRIAL TV CONNECTIONS 3,000,000 INTERNET PENETRATION 93.5% BROADBAND SUBSCRIBERS 12,570,122 INTERNET-CONNECTED TV PENETRATION 32% of households PVR PENETRATION 56.9% of households SMARTPHONE PENETRATION 77% of Australians aged 16+ TABLET DEVICE PENETRATION 48.2% of households OTT PENETRATION 168.577 -Asia Pacifi c Multichannel TV 2016, by CASBAA -Australian Bureau of Statistics -Australian Multi-Screen Report 4 Quarter 2016 from OzTAM -OzTAM Universe Estimates 2 Quarter 2016 – Individuals -Internet Live Stats, Internet Users by Country (2016) -Multichannel Television Advertising in Asia, Countries, Australia, by CASBAA -SNL Kagan APAC OTT.
National Geographic announced a ground breaking partnership in Australia with telecommunications provider Optus, to launch a global first National Geographic app which brings together a treasure trove of videos, images and print articles, including the work of its explorers, photographers, filmmakers, scientists and conservationists.
Launching in Australia first and exclusively with Optus, to be followed with roll-out across Asia Pacifi c and Middle East the app gives users the chance to explore the world of National Geographic like never before. In one world-fi rst app, users can choose to read from the huge range of articles, watch a short video or an entire documentary series, or scroll through some of the world’s most breathtaking photography. Every Optus customer will have their own unique experience while using the National Geographic App, with content fully personalised to suit them–all without using their data.
Rohit D’Silva, EVP and Managing Director, Fox Networks Group Asia Pacifi c & Middle East said, “The National Geographic app is a true expression of what National Geographic stands for: driving exploration and going further. The app provides our existing fans a new way to experience National Geographic’s 129 years of powerful storytelling and is a truly compelling avenue to connect with and build new fans, especially millennials”.
Allen Lew, Chief Executive Offi cer, Optus said, “Consumer behaviour and technology are constantly evolving. To ensure we are a next generation telco, Optus has recrafted its vision to stay ahead of customer needs, investing boldly in our network and premium content to deliver the multi-media experience our customers expect.
Premium content partnerships and creating innovative new ways for customers to interact with content are a key part of our strategy at Optus. We are delighted that National Geographic has partnered with us to deliver a truly integrated broadband and content streaming service. This service – which is the fi rst of its kind anywhere in the world – combines the depth and breadth of exciting content consumers are looking for and I am sure that together we will deliver a game changing multimedia service that will engage millions of Australians.”
The launch of the National Geographic app closely follows the launch of FOX Networks Group Asia’s (FNG) internet streaming service FOX+, the fi rst and only service to offer the latest TV series marrying current and past seasons, fi rst-run Hollywood blockbusters, hit Chinese series and movies, live sports and documentaries. FOX+ has been launched in Singapore and the Philippines to date.
The National Geographic mobile app will be regularly updated with fresh content from the brand’s global network of storytellers, enabling customers to easily access topics that matter the most to them. The app’s content will grow over time, initially launching with:Over 7,000 long and short form videos, including over 1,500 TV show episodes; • Two live TV channels: National Geographic and Nat Geo Wild; • Over 28,000 photos and galleries by some of National Geographic’s leading photographers; • National Geographic magazine editions starting from February 2010 plus 1888’s full fi rst edition; • Local and international articles published online from January 2014, local and international; • Live feed of several National Geographic’s world leading Instagram accounts; and • Exclusive video content only available to Optus customers.
Internet Television Internet television in Australia is the digital distribution of movies and television content via the internet. In Australia, internet television is provided by five major pay-per-view providers, in addition to several niche television streaming services. Australia’s fi ve major free-to-air television networks all offer catch up TV of previously broadcast content to watch via the Internet or via podcasts – drawing on both domestic and foreign content. A feature of Internet television is that a user can view TV or video on demand. Some distributors provide content as downloads, whiles other streaming media; the main difference being that with downloads the end-user must have storage capacity for the content on their device and must wait for the download to be completed before the content can be viewed, while streamed content can be viewed almost immediately, but is not stored for a later second viewing.
Whether downloaded or streamed, video fi les over the Internet are usually metered in Australia, with most ISPs setting download quotas which can limit the download that a subscriber can make without incurring additional costs. ISPs also provide plans with unlimited downloads. Some ISPs offer downloads on a quota-free basis for partnered television services, which is also known as “unmetered” content.
