Singapore–Viacom International Media Networks (VIMN) announced the appointment of Peter Giakoumelos as Vice President of Advertising Sales for Southeast Asia, with immediate effect.

Based in Singapore, Giakoumelos reports to Paras Sharma, Senior Vice President and General Manager for Southeast Asia. In this role, he will lead a team to drive advertising sales growth across multiple platforms for the Viacom brands – MTV, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel – in Southeast Asia.

“We are thrilled to have Giakoumelos join the VIMN family. Giakoumelos has a strong track record in developing strong branded content solutions for advertisers. His in-depth market knowledge of the media industry coupled with his strategic and collaborative abilities, make him an excellent addition to the team,” said Paras Sharma.

Most recently, Giakoumelos was with Turner Broadcasting and Imagine Group Entertainment as Head of Sales for Asia Pacific at both organizations. Giakoumelos brings with him over two decades of media industry and sales experience. Previously, he was with Discovery Networks and Euro RSCG/Mindshare in Singapore and was at Regional Radio Bureau, Zenith Media and DDB Needham in Sydney.