Following the success of Sherlock and Planet Earth II in China, CBeebies programming is the latest British cultural export to be taking the country by storm.Increasing numbers of Chinese children are tuning into CBeebies favourites including Hey Duggee and Go Jetters as British kid’s programmes prove popular throughout the nation.

Figures released by BBC Worldwide show that BAFTA and International Emmy Award-winning Hey Duggee has racked up more than 200 million views on China’s online video platforms including Tencent and iQIYI since its launch on the sites in April and May respectively.

On iQIYI alone, CBeebies content has been viewed over 166 million times since the provider became the first digital platform in China to offer a ‘block’ of 37 CBeebies titles branded under 思贝斯 (sī bèi sī) in May. This comes after iQIYI licensed 300 hours of children’s content from BBC Worldwide earlier this year including Dinopaws and Andy’s Dinosaur Adventures.