India – Viacom18’s Video-On-Demand OTT service, VOOT is all set roll out the hi-decibel campaign for its Kids Content segment – VOOT Kids. VOOT Kids has been a key differentiator and a big driving force behind the platforms viewership acceleration and engagement growth. With over 2000+ hours of content, 8000+ videos and 125+ characters, Voot Kids has the largest digital repository of premium kid’s content, since the platform’s launch a year ago. The engaging kid’s entertainment destination has now rolled out an immersive campaign “Bachche ab no more atko’ing” as a solution for parents, who inadvertently place their children in the midst of boring situations, while they go about their daily chores and tasks. The campaign conceptualised by Mullen Lintas is poised to significantly amplify engagement and viewership for VOOT Kids.

We all know that parents often have their kids come along with them while they go about their regular activities like shopping, socializing, doctor appointments and even at times office work. Kids find themselves stuck in an adult world that is boring and devoid of fun & excitement. This is where VOOT Kids comes in. VOOT Kids understands this predicament and empowers both kids and parents by becoming the kids best friend, transporting them into an entertaining and imaginary world brimming with excitement and delight. This is the world of their favourite characters and wonderful stories.