India – Viacom18’s Video-On-Demand OTT service, VOOT is all set roll out the hi-decibel campaign for its Kids Content segment – VOOT Kids. VOOT Kids has been a key differentiator and a big driving force behind the platforms viewership acceleration and engagement growth. With over 2000+ hours of content, 8000+ videos and 125+ characters, Voot Kids has the largest digital repository of premium kid’s content, since the platform’s launch a year ago. The engaging kid’s entertainment destination has now rolled out an immersive campaign “Bachche ab no more atko’ing” as a solution for parents, who inadvertently place their children in the midst of boring situations, while they go about their daily chores and tasks. The campaign conceptualised by Mullen Lintas is poised to significantly amplify engagement and viewership for VOOT Kids.
We all know that parents often have their kids come along with them while they go about their regular activities like shopping, socializing, doctor appointments and even at times office work. Kids find themselves stuck in an adult world that is boring and devoid of fun & excitement. This is where VOOT Kids comes in. VOOT Kids understands this predicament and empowers both kids and parents by becoming the kids best friend, transporting them into an entertaining and imaginary world brimming with excitement and delight. This is the world of their favourite characters and wonderful stories.
This above message is delivered through a very creative and engaging film that will captivate and catch the attention of both parents and kids.
Please find the Link here : https://youtu.be/Mfd-vcdl5sU
The music video depicts the everyday stories of kids stuck in awkward situations in the adult world. A young boy yawning behind his father in a hair salon, another awesomely bored boy stuck in a saree shop with his mom, then there’s this girl who finds herself out of place in her sister’s pre-engagement function. Many such stories showcase how Voot Kids can be your child’s best friend by presenting to them their favorite cartoons anytime anywhere. The campaign will witness a high decibel 360 degrees marketing outreach that will include home as well as cross channel promotions, digital platforms and innovative social media outreach (for the parents) and amplification initiatives. The campaign with its emotional connect and category relevance is sure to start high decibel conversations around VOOT Kids.
Speaking about the thought behind the campaign Garima Khandelwal, ECD-Mullen Lintas said “Kids being lost in their own creative & wonderful world is anyday more fun than them trapped in ours, was the starting point of this brand film from Voot Kids. We used a simple mnemonic of a rotating chair to tie together all the normal and everyday places for adults, but boring places for kids to be in. We are confident of the campaign cutting through very effectively to both parents and the kids.”
Client Credits: Akash Banerji, Batjuban Nongbet, Pradip Thakker, Rishika Sharma
Agency Credits: Mullen Lintas, Mumbai
· Creative: Shriram Iyer, Garima Khandelwal, Ripanka Kalita, Ashwin Joharapurkar, Shashank Salaskar, Anjali Ahuja
· Account Management: Ayyappan Raj, Lloyd Soans, Aishwarya Chachad
· Planning: Ekta Relan, Pallavi Bhosale
· Films Department: Satyajit Ganu
· Production House (Director): PH – Chalk & Cheese Films (Naruttam Achowe)
