With India’s original dating reality show celebrating a decade, MTV, the iconic youth brand, brings back the most watched game of love Splitsvilla with a renewed take on the concept of dating, with an all-new exciting theme – Catch Your Match. In its latest season, Vivo Presents MTV Splitsvilla X, powered by Denver Deodorants, Syska Personal Care, PC Jeweller & Manforce, connected by Hike Messenger will not be any less than a carnival for sponsors who will ride high on the longest running dating reality show’s massive viewership amongst the youth of the country. The latest season of the show will be hosted by MTV VJ, Rannvijay Singha and Bollywood’s femme fatale, Sunny Leone who will enable the contestants to discover whether there is any science behind falling in love as the tenth season of Splitsvilla goes on air only on MTV.
Splitsvilla, the cult show revolving around dating and relationships has only been steadily rising in popularity since hitting the Indian Television scene ten years ago. Its last season attracted massive viewership from amongst its core target audience which stood at 19 million across the All India 15-21 Youth audience and 100 million across the All India All 2+. With such strong following, the latest season promises to bring in more audiences with its unique new twist while retaining the fun-filled flavour that Splitsvilla is known for.
Owing to the massive reach of the show amongst youngsters, some of the top brands and new entrants in the industry grabbed the opportunity to be associated with the show. Loaded with sponsors, Splitsvilla X has been successful in clinching lucrative deals with leading brands in the country. With Vivo Smart Phones as the title sponsors, the show also has Denver deodorants, Syska Personal Care, PC Jeweller & Manforce as the powered by sponsors while Hike Messenger is onboard as the connected by sponsor.
Along with VIVO Camera and Music who has come in as the title sponsor on Splitsvilla X, MTV has also brought on board Denver Deodorants, Syska Personal Care, PC Jeweller and Manforce as the powered by sponsors; Hike Messenger as the connected by sponsor; Iarra and Macho as the associate sponsors; VOOT as the streaming partner, Red FM as the Radio Partner, Jawed Habib as the Salon Partner, Café Creame as the Café Partner, Gianis as the Hangout Partner and Florista as the Gifting Partner.
With every new season of Splitsvilla, MTV comes up with a fresh new theme to keep the youth glued to their TV screens. The theme for the latest season of Splitsvilla has been conceptualized keeping in mind the psyche of the youth of today. With so many dating apps available to them and the mathematical formula involved to find ‘the one’, MTV thought it would be great to employ the same thought and see whether there’s any science involved behind falling in love in today’s day and age with the theme ‘Catch Your Match’. To reach out to the youth across the nation the show will be supported by a 360degree marketing push by creating multiple touch points using mediums like TV, Outdoor, Print, radio, brand associations and digital. And with Rannvijay and Sunny back as the hosts, the excitement is just about beginning!
