• Skip to main content
  • Skip to primary sidebar

CNN Travel

Television Asia Plus

Ad – Leaderboard

  • Home
  • Channels
    • Broadcaster
    • Companies
    • Content
    • Distribution
    • Genre
    • OTT
    • Pay TV
    • People
    • Platforms
    • Technology
    • Telco
    • Tradeshow
  • Subscribe
  • About Us
  • Event Calendar
  • Contact Us
Share

Ad – Before Content

CNN Travel

June 16, 2017 by TVA Editor

CNN Travel has a new design as a globally-minded, mobile-first, social product with an emphasis on visual storytelling. CNN Travel will be led by executive editor Brekke Fletcher, who joined the network from the Wall Street Journal last September. With her growing global team and a network of more than 800 travel contributors and insiders around the globe, CNN Travel will be the leading digital destination for the globally curious traveler. Using every available digital story-telling tool, from articles to galleries, short-form digital video and animations, maps, audio, illustration, CNN Travel will provide unrivaled, authoritative content presented with visual sophistication and artistry. CNN Travel’s multiplatform, multimedia approach will include text, video, interactives and social-first storytelling, as well as a newsletter, events and podcasts.
This launch follows the recent announcement of CNN Tech, as CNN develops its technology coverage in line with the investment it has put into CNN Politics, CNNMoney and CNN Style in recent years to propel those destinations as leaders in their sectors.

 


In May, CNN Tech unveiled a new look and fresh editorial approach to equip today’s curious consumers with the tools to survive in the ever-evolving world. The site – led by executive editor Sam Grobart and a growing global team – looks beyond the business of technology to focus on innovation itself, exploring the impact of tech and start-up hubs around the world – from Silicon Valley to Berlin to Bengaluru – and the role of science and technology in society.
CNN Tech is also expanding onto linear with the airing of Senior Correspondent Laurie Segall’s ground-breaking series Mostly Human. First available on CNN’s OTT platform CNNgo, the series, which looks at our increasingly complicated relationship with technology is now airing on CNN International, reaching over 350 million households globally.
CNN’s strategy around premium content business has been a huge success amongst audiences, CNN Digital Worldwide saw 200 million multiplatform unique visitors in May 2017, in addition to 448 million video starts across platforms.*
From an advertiser perspective, CNN International Commercial has attracted a host of luxury clients such as Cartier, RADO and Bulgari since the launch of CNN Style on digital in 2015 and then on TV a year later. On CNNMoney, international partners since the site’s expansion in February 2016 include Capgemini, Brand South Africa, Mitsubishi Heavy Industries, Ministry of Commerce and Industry, India, and Dubai Commerce and Tourism.
“The expansion of CNN Travel and CNN Tech alongside our other premium businesses is a core part of CNN’s strategy to deepen our connection with existing audiences, attract new demographics and target consumers with broader interests,” said Rani Raad, President, CNN International Commercial. “These premium environments also present greater opportunities for brands to connect with CNN’s audiences through sponsorship and branded content partnerships. We are working closely with clients to draw on this powerful mix of content, commercial solutions and data targeting across multiple platforms to establish partnerships that deliver meaningful results and a halo effect to our partners.”
“In order to fuel our core mission, we are creating content and environments that match our journalistic integrity but go beyond breaking news,” says Ed O’Keefe, Senior Vice President of Premium Digital Content. “This is the first step in an ongoing journey. CNN is as committed to CNN Tech and CNN Travel as we were about CNN Politics beginning in 2014. We have aggressive plans in the months to come to hire the top talent, iterate on our site, and produce some of the most original, boundary-pushing video in the industry. Stay tuned.”

Other Topics: Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, avod news, broadcaster news, CNN Money, CNN Tech, CNN Travel, Co-Productions, Content Distribution, content news, entertainment news, format licensing, format sales, k-drama news, media news, OTT, OTT news, pay-tv news, people and appointments, show distributor, show format, show genre

Related Articles

  • CBC

    CBC to Launch CBC Money, a New Slate of Original Content Dedicated to Money Matters and Personal Finance
  • Tinopolis Partners with Scott Miller to Grow YouTube Channel Rescue Vet
  • Thalaivar Rajinikanth’s Blockbuster Jailer 2 Sets November 12 for its Global Streaming Premiere on Prime Video
  • SLL Secures Remake Deal with Thailand’s GMMTV for Its Iconic Korean Series Itaewon Class
  • Clear Your Schedule on November 8 for Non-Stop Live Sports Action on ESPN on Disney+
  • FINAS embraces digital transformation with Media Room for Festival Filem Malaysia KE-35

Ad – After Content

Primary Sidebar

Ad – Uppper Boombox

Trending News

  • image_16132423631759042606161BLUE LOCK Season 3 Officially Announced: The Neo… The hit soccer battle series BLUE LOCK is leveling up once again.…
  • Imagine upgrades digital production facilityImagine upgrades digital production facility Thai News Network builds powerful new newsroom facilities.
  • The Pyramid Scheme - PosterPrime Video Announces June 5 as the premiere date… Prime Video, India’s most loved entertainment destination, has announced June…
  • hercaiSynProNize and ATV take Turkish drama series… 'Hercai' has already been sold to over 35 countries.
  • Bundesliga International logoBundesliga signs three-year deal for Japan with… The Bundesliga has a new home in the Land of the…
  • INDIHOME_CBEEBIES_16x9BBC Studios launches BBC News and CBeebies channel… BBC Studios and Telkomsel have announced the launch of two…
  • You From the Future iQIYILuo Zheng and Ji Meihan collaborates for the third… As summer draws to an end with many exciting period…

Subscribe To
Our Newsletter

Subsribe to Our News Letter

Subscribe To Our Newsletter

Signup here to get the latest news and updates.

OnScreenAsia.com is the premier online resource for Asia-Pacific’s television content, film and media technologies news. Find out the latest happenings, issues and opinions from the industry’s movers and shakers and utilize the extensive database to find the information and data you need. Along with the newest headlines, premium subscribers also get access to exclusive video content, interviews and the latest issue of TV ASIA Plus. Connect the dots with OnScreenAsia.com, your direct connection to the region’s ever-expanding media industry. © 2021 Harvest Information. All rights reserved. | Privacy Policy

Stay Updated!

Subscribe now to receive the latest news, updates, and exclusive insights. Don’t miss out!

 

By submitting this form, you consent to receive marketing emails from Television Asia Plus. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

Disclaimer: Translations on this website are automated using Google Translate. While we strive for accuracy, please be cautious, as machine translations may contain errors. For critical or sensitive content, consider seeking professional human translation. We are not liable for any reliance on the translated content.

Complete your name and email to download the magazine for FREE.
Get Download Link
Complete your name and email to download the magazine for FREE.
Get Download Link
Complete your name and email to download the magazine for FREE.
Get Download Link
Complete your name and email to download the magazine for FREE.
Get Download Link
Complete your name and email to download the magazine for FREE.
Get Download Link
Complete your name and email to download the magazine for FREE.
Get Download Link
Complete your name and email to download the magazine for FREE.
Get Download Link
Complete your name and email to download the magazine for FREE.
Get Download Link