Paris – Xilam Animation has announced the appointment of a new Executive Vice President of Development and Global Sales. Morgann Favennec joins Xilam at a time of rapid expansion across all the company’s areas of business including development, production and distribution with a growing number of new platforms and networks.
A unanimously praised professional and an important player in the global audiovisual market, Morgann has played a major role throughout her career in the success of numerous world-renowned programs such as the extremely popular Peppa Pig, Geronimo Stilton and Pat the Dog, which quickly became powerful brand names in France and throughout the world.
Working under Marc du Pontavice, Founder and President of Xilam, Morgann will be responsible for the development of the company’s commercial activities, whether it be exploiting new markets or positioning the group for new business opportunities. Her role will also encompass searching for potential acquisitions and co-productions both domestically and internationally.
She will also be actively involved in supervising the development of new intellectual property and copyright within the company. Within the framework of reorganising Xilam, Morgann will lead a team of fourteen, divided into four distinct poles of activity: Marketing, Sales, Digital and Licensing.
After obtaining a Masters in International Sales Negotiation (Sorbonne) and earning her first job with Europe Images (today, LE Rights), Morgann joined Salsa Distribution, a specialist in the Latin-American market, in 1997. When the company was purchased by TV-Loonland, she was offered the opportunity to concentrate on the European market, by selling series such as Clifford the Big Red Dog or Les Petits Fantômes (Little Ghosts). Working as an independent consultant, she was also responsible for bringing Peppa Pig to France.
She then joined the Walt Disney Company Group as Acquisitions Manager for Disney Televisions. In 2006, she teamed up with the M6 Group (Bertelsmann), where she was Head of Children’s programs, and where she remained until May 2013, when she returned to the world of international distribution in order to found and run Superrights, as Deputy Managing Director.
