This major partnership gives Global Agency to represent SIC’s five telenovelas, namely, More Than Love, Frozen Memories, Heart of Gold, Will For Revenge and Winter Sun. The series have increased the channel viewership rate over 50% since their first broadcast in 2014. Among them, Heart of Gold that has aired in 2016 has brought in exceptionally successful results, increasing the channel’s share up to 30% compared to its previous 18% score.

Izzet PINTO, CEO of Global Agency, said, “We are extremely happy to be partnering with SIC, one of the major Portuguese broadcasters. I believe this association will enable the two companies to build and develop synergies together. It is the first time that we are partnering with SIC and I am certain that it won’t be the last.”

Rogério Canhoto, CRO of SIC, commented, “Global Agency is exactly the type of company we were looking for international distribution in the CIS and Eastern Europe regions, knowing it will ensure that our telenovelas will be marketed as we have envisioned in this very competitive market of content sales”.