Denpasar – eGG Network, Southeast Asia’s first eSports channel continues to expand with an increasingly strong viewership in 6 countries – Singapore, Philippines, Indonesia, Australia, Brunei and Malaysia. Having launched in 2016, viewership for eGG has been increasing and in Malaysia alone, has reached 6.5 million viewers.
Lee Choong Khay, Vice President of Sports Business at Astro said, “We are excited with the growing demand of eSports, and we can only get better as we seek more strategic partnerships in the region. eGG is off to a good start, and we expect it to play a pivotal role in driving expansion for us into new markets. To this end, we are pleased to announce our 3 new partnerships; Singapore with Singtel, Philippines with Globe’s BEAM TV, as well as Indonesia with Orange TV and Genflix, with an addressable footprint of 36 million individuals. We look forward to more on-ground events to strengthen our offerings for our partners in the region. In October 2016, we collaborated with PGL to bring CS:GO Minor Championship Asia to Malaysia. eSports transcends languages and borders hence opens up unique content creation and advertising opportunities.”
Jil Go, Globe Vice President for Content said, “Last year, Globe Telecom in the Philippines cemented its partnership with Astro to distribute the Tribe app to give our customers a wider variety of content and this included access to eGG Network. Today, eGG Network is also available as a free-to-air DTT channel via the company’s digital broadcast television partner, BEAM TV. The eSports and gaming community in the Philippines continues to gain ground and we are thrilled with the opportunity to be able to provide these types of content to our customers, whether on their mobile or at the comfort of their homes. Through our original productions arm, Globe LIVE, we are also set to strengthen our events portfolio to give our customers more experiential events to enjoy their favorite content on a larger scale.”
eSports is one of the biggest content disruption to hit the media industry where young people are spending hours consuming it online. Attracting this generation back to television is a challenge, but eGG strives to represent the eSports community in the region, offering big screen and communal experiences.
