Hong Kong – Viu, a leading pan-regional OTT video service by PCCW Media, hit 6 million monthly active users (MAU) across its markets in March this year, representing a 50% growth from 4 million as of November 2016. Since launch in October 2015, Viu has been made available in Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Oman, UAE, Saudi Arabia, Qatar, Jordan, Kuwait, Egypt and Bahrain.
Viu operates on a dual model of an ad-supported tier and a premium subscription tier of service. Renowned industry research company, Statista, recently published a study on revenue estimates of video subscription and online video advertising which showed strong CAGR of subscription and online video advertising revenue, reaffirming the merits of Viu’s two pronged monetization strategy .
As part of its ongoing quest to be the preferred OTT video entertainment platform in Asia, Viu is introducing Viu Originals as a creative initiative to further enhance user engagement, adding value for both telcos and advertisers. Riding on PCCW Media’s extensive production expertise and experience, Viu offers viewers high quality Asian content with Viu Originals comprising Korean, Chinese, Indian and Indonesian productions.
In addition to compelling Korean programs which are popular with Asian audience, Viu Originals will feature vibrant, exclusive content including among others, Chinese drama and variety shows from ViuTV, Indian content, with recent releases of thrillers, dramas and comedies produced in collaboration with renowned Indian directors and premium Southeast Asian content for markets such as Indonesia.
Viu has entered into an agreement with SYS Productions in relation to the parties’ collaboration in producing a program under the Viu Originals initiative entitled Song Ji Hyo’s Beauty Views, which is to be hosted by a celebrity from a popular Korea variety show, Running Man. The program is set to attract millions of viewers who are already big fans of Korean shows.
This show marks a rare occasion that a famous Korean celebrity with mass appeal across Asia works with a regional OTT video platform in a production to share the latest fashion and lifestyle tips in Korea. With Hallyu Korean wave sweeping over Asia, this Viu Originals production is primed to be a runaway success.
Song Ji Hyo’s Beauty Views will provide a refreshing approach, offering viewers an immersive experience and insights into Korean beauty and lifestyle trends. The show is expected to be popular with viewers and may feature episodes in which Song will travel overseas with Viu, interact with fans and share her experience of the products along with insightful advice on the latest fashion and style trends in Korea.
