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ABS-CBN continues to lead National TV ratings

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Quezon City, Philippines – More viewers across urban and rural homes nationwide preferred watching ABS-CBN programs in March as the TV network registered an average audience share of 46%, up by two points from the previous month’s 44% and 12 points higher than GMA’s 34%, according to data from Kantar Media. Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

ABS-CBN captured half of the total urban and rural Filipino households in the primetime block (6PM-12NN) with an average audience share of 50%, a three-point increase from the previous month’s 47% and a 17-point lead over GMA’s 33% in March. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Aside from primetime, ABS-CBN also pulled more viewers in the morning block (6AM-12NN) with an audience share of 39% versus GMA’s 33%, in the noontime block (12NN-3PM) with 47% versus GMA’s 34%, and in the afternoon block (3PM-6PM) with 45% versus GMA’s 36%. Nine out of the 10 most watched programs in the country in March were produced by ABS-CBN. Leading the pack is FPJ’s Ang Probinsyano with an average national TV rating of 39.9%, followed by Wansapanataym (36.8%), Your Face Sounds Familiar Kids (35.6%), MMK (31.1%), TV Patrol (30.7%), My Dear Heart (28.7%), Home Sweetie Home (26.3%), Rated K (24.1%), and It’s Showtime (Saturday) (23.8%).

ABS-CBN also maintained its lead in other areas such as Total Balance Luzon where it recorded an average audience share of 47% compared to GMA’s 35%, in Total Luzon with 42% versus GMA’s 36%, in Total Visayas with 53% versus GMA’s 29%; and in Total Mindanao with 55% versus GMA’s 30%.

As ABS-CBN kept its lead over its rival network, it also dominated the digital space in 2016. ABS-CBN’s media website www.abs-cbn.com breached three billion page views and averaged 40.3 million monthly users, becoming the biggest local website in the country. It also ranked fourth after global giants Facebook, YouTube, and Google, according to web traffic data and analytics site Alexa.

Aside from radio and television, ABS-CBN has also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country. As of end of March, ABS-CBN TVplus has already sold 2.6 million boxes nationwide. Rapidly transitioning into a digital company, ABS-CBN leads all media networks in bringing its content online to address the change in the Filipinos’ viewing habits.The top five most watched programs on iWant TV last month were A Love to Last, FPJ’s Ang Probinsyano, Wildflower, The Greatest Love, and Love in the Moonlight.

ABS-CBN has also ventured to other businesses including telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development, among others, showing that it has become more than a broadcasting network through the years. The company reported a consolidated revenue of P41.6 billion for 2016, bringing its net bringing its net income to P3.5 billion, 39% higher than the P2.5 billion reported in 2015.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.