Singapore – CASBAA, the association for digital multichannel TV, content, platforms, advertising and video delivery in Asia, is pleased to announce its 4th OTT Summit, Asia’s OTT industry marquee annual event. A series of panels comprised of some of the region’s leading experts will explore in detail how traditional media is responding to the digital challenges of OTT.
“We are delighted to be returning to Singapore for the fourth edition of CASBAA’s OTT Summit,” said Christopher Slaughter, CEO, CASBAA. “While traditional media incumbents remain dominant, there’s no denying the growing impact of over-the-top (OTT) video services, and how they are transforming viewing habits throughout the region. We have been saying it for years, but it’s now increasingly apparent that OTT is truly a big part of pay TV’s future.”
The spectacular success, both critical and commercial, of such diverse video platforms as Netflix, Hooq and Spuul have established OTT services as real competitors to mainstream broadcasters. According to a survey by BCG, OTT services are growing by more than 20% annually and winning share over traditional TV.1 Traditional media must respond fast to this existential crisis. The real challenge for incumbents is how to rethink their business strategies in light of such drastic industry transformation. Are legacy business models holding traditional media back as they contemplate the OTT challenge?
The industry’s essential platform to explore how OTT is transforming the broadcasting landscape, the CASBAA OTT Summit 2017 will take a deep dive on a range of topics, including trends in Asian viewership, whether OTT is a game changer in sports, how traditional media is adapting, the synergy between OTT and multiscreen, and how to use data as metrics for success. The CASBAA OTT Summit 2017 is a must for all those involved at the senior level in media and broadcasting, from content providers and broadcasters to investors and regulators. CASBAA OTT Summit 2017 is generously supported by Presenting Sponsor Brightcove, and Sponsors including Adobe, Diagnal, Irdeto, Mediamorph, MPP Global, PCCW Global and Vindicia.
