Singapore – NBCUniversal International Networks announced the launch of the E! Zone, the on-demand destination of its pop culture powerhouse, E! Asia, on StarHub Go in Singapore. The service is available to all StarHub Go subscribers as of 1 February. Singapore is the latest territory in Asia to launch E! Zone, following from Japan.

“The launch of E! Zone on StarHub Go is a testament to our commitment to extending this brand to key markets in Asia-Pacific, pioneering in creating new entertainment destinations in the branded SVOD space,” said Christine Fellowes, Managing Director, Asia Pacific, NBCUniversal International Networks. “We look forward to working with StarHub – our long-term platform partners – to reach new audiences in Singapore with E! Zone.”

In addition to box sets of E!’s signature series such as Keeping Up With The Kardashians, Fashion Police and #RichKids of Beverly Hills, E! Zone also premieres first-run programming ahead of linear broadcast. 2PM Wild Beat – a brand new 10 x 45minute travel reality series featuring K-pop superstars 2PM – had its premiere on E! Zone.  Episodes will be available on the service every Wednesday, Same Day as Korea – with English, Chinese and Malay subtitles. The series airs on E!’s linear feed every Thursday from 2 February at 5:05pm (Primetime Encore at 9pm).

E! Zone viewers can expect more original Asian productions throughout the year, alongside box sets of some of the hottest E! series, such as plastic surgery disaster series Botched (E! Zone exclusive in Singapore) and workplace docu-drama So Cosmo.