Armoza Formats has released the new social experiment format Sex Tape, aimed at solving couples’ relationship problems through revealing their most intimate moments with others – just in time for Valentine’s Day.

Sex Tape was a finalist at the company’s annual Formagination competition, pitched by sexologist Dr. Shelly Varod with the premise that a couple’s sex life mirrors the issues in their relationship. For the last 6 months, Armoza has taken it through a fast-track development process to launch it in time for this MIPTV.

Produced by Armoza Formats, Sex Tape (60-90’) is the must-see social experiment, where each week three couples will try to fix their relationships with a dramatic and spicy new therapy. They will film their love life for a whole week – the issues, the intimacy and the sex… because if there’s a problem in the bed, there’s a problem in the relationship. They will then meet the other two couples, and under the guidance of a top sex therapist they will reveal their uncensored tapes to each other. Having exposed all, we will see their raw and unfiltered reactions, from the laughter to the conflicts and the tears. Will the new perspective that they get from the camera, our sexpert and the other couples change their relationship?

Avi Armoza, CEO of Armoza Formats, “‘Sex Tape’ takes a universally-relatable topic of relationship issues and addresses it with a unique, dynamic and irresistibly engaging approach. The goal of Formagination is to identify fresh new ideas, which we know can come from anywhere, and to commit to bringing them to life – we feel that ‘Sex Tape’ is the perfect example of this.”