Hong Kong – PCCW Media’s OTT video service, Viu, has achieved four million unique users just one year after its launch. Reputedly a game-changing video platform for Asian premium content, Viu is launched in the Philippines today as part of its regional expansion, offering viewers easy access to content on the web and on mobile while on-the-move.
Regional success with rapid growth and strong traction in Asia, Viu is now present in Hong Kong, Singapore, Malaysia, India, Indonesia and the Philippines. Viu recorded over 218 million video views in the third quarter of 2016, doubling that of the preceding three months. Viu’s users have demonstrated high engagement by consuming on average 1.2 hours per day. On average, 12 videos are viewed by each user every week. Apart from premium drama and entertainment shows, Viu also produces K1 Headlines, offering fans exciting Korean lifestyle, entertainment and celebrity bite-sized news exclusively provided by Dispatch, a top entertainment site in Korea.
Viu launches in the Philippines in response to great receptiveness to OTT video consumption shown by local online viewers. The Nielsen Global Video-On-Demand Survey shows 45% of online consumers in the Philippines watch VOD at least once a day. Moreover, 82% of online consumers said they like to catch up on multiple episodes at one time so Viu’s download feature will fulfill this very need. Viu freemium is a suitable business model for monetization in the Philippines as a freemium video service. Viu is an effective channel for advertisers looking to reach out to consumers in the Philippines as they are the most receptive to online advertisements in Southeast Asia.
A recent research also revealed that 51% of respondents who watched VOD agreed that advertisements in VOD content give them good ideas for new products to try and 66% said they did not mind getting advertisements if they can watch free content. Video advertising revenue in the Philippines is expected to grow at a CAGR of 32% from 2016 to 2021. For video OTT service subscription, revenue from OTT in emerging markets, including Indonesia, the Philippines, etc, is expected to grow to US$19 billion by 2019. Easy entertainment in the Philippines – web to mobile anytime, anywhere for FREE Viu offers viewers in the Philippines free, fast and convenient access to the latest authorized Korean dramas and variety shows provided by the top four Korean broadcasters, SBS, KBS, MBC and CJ E&M, along with hugely popular Japanese content.
