Asia-Pacific alongside the campaign’s co-founders Yami 2 and Upian at the Asian Side of the Doc, the first international documentary marketplace in Asia. Generation What? Europe recently reached over a million young people in partnership with 15 European Broadcasters, coordinated by the European Broadcasting Union. Now, in partnership with the Asia -Pacific Broadcasting Union, UNESCO, Yami 2 and Upian plan to expand the campaign across Asia and the Pacific and create new transmedia contents.

UNESCO is the United Nations lead agency of the International Decade for the Rapprochement of Cultures and for promoting freedom of expression and media development. The Organization promotes cross-cultural dialogue as a tool for peace building around the world, a commitment to addressing this pressing need to take into account and clearly demonstrate new articulations between cultural diversity, freedom of expression and other universal values.

Generation What? Asia-Pacific provides an opportunity for UNESCO to encourage dialogue at scale, to collect information on the youth attitudes that will inform UNESCO research, learning and programming in this area, and provide opportunities for youth development through awareness-raising and capacity-building.