Ho Chi Minh City, Vietnam – At the end of March 2016, POPS Worldwide created a historic partnership with Turner Asia Pacific to localise and distribute the kids’ entertainment content of the Boomerang channel on Boomerang Vietnam and POPS Kids.

For the first time, Vietnamese children could easily enjoy the huge international entertaining content repository with lots of attractive and funny animated series of Boomerang with Vietnamese dubbed versions as Tom and Jerry Tales; The Tom and Jerry Show; Ben 10; The Powerpuff Girls; What’s New, Scooby Doo?; Duck Dodgers and Baby Looney Tunes. After three successful phases of airing, Boomerang series are now loved by millions of Vietnamese families. The average number of views for each episode of Scooby-Doo, The Powerpuff Girls, Ben 10 and Tom and Jerry are all between hundred thousand and a million, with many shares and positive comments from kids and parents as well.

This has brought the initial success in the partnership between POPS Worldwide and Turner just after 6 months, Boomerang animated series have reached 200 million views with more than 23 million hours of viewing enjoyment, a spectacular number for kids’ digital entertainment content in Vietnam market at this time.Over the next few months, the next phase of Boomerang’s catalog will come online with the featured and diversified content from many series such as Dexter’s Laboratory, Mike, Lu, and Og, Life and Times of Juniper Lee, and Chowder. And of course, the same high-quality dubbed versions that Vietnamese digital audiences have come to expect will be launched.

Sharing about the success between POPS Worldwide and Turner, Ms. Esther Nguyen, Founder and CEO of POPS Worldwide said: “We are very happy that the localised Boomerang entertainment is so well received. This gives us further motivation to work hard to bring more iconic premium entertainment to our POPS Kids and Boomerang Vietnam fans.”