When do you think you’ll see some good subscription numbers?

We have identified some KPIs and we’re going to experiment different ways to market it. It’s important to make sure you’re connecting with the right sort of people. We have a sense of expectation in terms of audience. We think the viewers, particularly in Singapore, Hong Kong and Malaysia, have an appetite for high quality documentaries, dramas and kids shows that they are not getting from local service. The content is going to be localised in different languages and that’s the space we’re playing with. We’re not looking to suddenly be the premiere destination for everything, because we know how our content appeals to audiences. We’re offering an alternative – an intelligent quality premium alternative that we think consumers in Asia would pay for.