Philippines- ABS-CBN has maintained its national audience share of 47%, according to recent data from Kantar Media. Half of the total urban and rural Filipino households also watched ABS-CBN’s primetime block, hitting a whopping national audience share of 50%, a solid 20-point lead over GMA’s 30%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has 2,000 homes based in urban areas that represent only 57% of the Philippine TV viewing population. ABS-CBN has consistently cited TV ratings covering urban and rural homes in Luzon, Visayas, and Mindanao.