Armoza Formats will be taking a central role in China Formats, the 22nd annual Shanghai TV Festival’s unique two-day event connecting top industry decision-makers in China with the international market. Avi Armoza, the company’s Founder and CEO will be addressing the conference with a keynote Q and A session on The Secret To Format Success, where he will examine key issues facing the industry, including innovation in content, the importance of taking risks and the most crucial elements of creating a hit format.
Armoza will additionally participate in two further panels, the first of which, initiated by him for the event, will discuss how the Chinese industry can adapt to best work with the global market. The second panel will take a look at top Chinese formats and the reasons for their success.