Singapore– StarHub TV and MyChinaChannel (MCC) jointly announced the launch of a dedicated Mandarin edutainment channel for kids aged three to 12. Called MaxToon “满满通” (StarHub TV Channel 322), the channel is the first of its kind to be launched in Singapore and offers high definition, quality kid’s programming. MaxToon’s programming, which comprises a healthy mix of cartoons and live action, aims to entertain and educate curious young minds through engaging storytelling.

In addition to offering carefully curated content from China, MaxToon—which is owned and distributed by local media company, MCC—will also develop locally-produced content to cater to the needs of Singaporean audiences. The content will emphasize the importance of character development and values such as kindness and care for others. Young viewers can look forward to catching MaxToon from 6am to 12 midnight, with four hours of fresh content everyday. There will be Chinese subtitles made available for selected programmes.