Cannes– MIPTV saw international launches across all genres as factual, drama, kids and format programming used the spring event to propel themselves into the international market.  Many major production and distribution companies announced plans to ramp up drama production either by taking stakes in existing outfits or by launching new drama entities.

The inaugural MIPDrama Screenings gave international premieres to 12 drama series from around the world. Belgium’s Public Enemy won the MIP Markets Drama Advisory Board’s Coup de Coeur award.

MIPDoc and MIPFormats saw 1,890 participants (+5%) and buyers moved into overdrive by screening shows a massive 22,398 times. Top of the list that buyers watched was Fox’s The Story of God With Morgan Freeman.

MIPDigital Fronts saw participants that included Endemol Shine Beyond, FremantleMedia, Fullscreen, Machinima, Maker Studios, New Form Digital, Studio71, Vice and Webedia.

Reed MIDEM also unveiled a new Kids Buyers Advisory Board to provide guidance on strategy and content development for future kids’ programming. The International Emmy Kids Awards were held in Cannes for the first time in their history with a total of six winners, with popular titles such as Ronja, The Robber’s Daughter, Best i Mest and more. Children’s shows were also a big hit, with many deals being made.