Endemol Shine International today announced that it has appointed Luciana Nogueira as Sales Director Latin America. Luciana, who has ten years’ experience in the television industry was formerly International Distribution Manager with Media Mundi Brasil. She was then responsible for sales and distribution of audio-visual content, commercial representation and distribution of TV channels in Brazil and internationally, and new business opportunities.

Reporting to Veronique Verges, Senior Vice President, Latin America and US Hispanic, Luciana will be responsible for exploiting ESI’s finished programme catalogue across all genres to Free-to-Air channels throughout Latin America (excluding Mexico).

Cathy Payne, Chief Executive of Endemol Shine International commented, “We are thrilled to be welcoming Luciana to our ESI team. Luciana’s wealth of experience in the industry and throughout the region will be a great asset in further building our presence throughout Latam.”