Endemol Shine UK announced that it has acquired Electric Robin and OP Talent in separate deals.

Founded by directors Kevin Batchelor and Ross Brandon, Electric Robin is a boutique creative production house specialising in short form and branded content. Etablished in 2012 by Liam Chivers, OP Talent is home to 11 of the UK’s top online influencers. These include the KSI and Legends of Gaming host Ali-A and YouTube prankster Comedy Shorts Gamer.

Both companies will operate independently within the group and will report into Endemol Shine UK’s Commercial Director, Laurence Jones.