Singapore– Youku Tudou, Inc. (NYSE: YOKU) and Mirriad Advertising Ltd have entered a long-term exclusive collaboration arrangement in China.

In this alliance, Youku Tudou will connect Chinese and international brands with Mirriad’s technology on its platform, creating new, prime ad inventory immediately at scale. Mirriad will offer to Youku Tudou a number of new, premium advertising opportunities within its entertainment and media ecosystem, enabling advertisers to digitally insert their brands into video content.

Samsung was featured as the inaugural brand to capitalize on this new opportunity when it appeared on the first Mirriad campaign on Youku Tudou. The campaign lasted throughout 6 episodes over a two week period.