INDIA

As the world’s third-largest TV market after China and the United States, India has an estimated 247 million households of which 150 million have ownership to a television set. These are being served by cable TV systems, DTH services, IPTV services, and the terrestrial TV network of Doordarshan. The pay-TV universe consists of around 94 million cable subscribers including around 0.91 million subscribers in notified conditional access system areas using STBs; 46.25 million registered DTH subscribers; and around half a million IPTV subscribers. The terrestrial TV network of Doordarshan covers about 92% of the population of the country, through a network of 1,415 terrestrial transmitters, according to the Telecom Regulatory Authority of India (TRAI).

TRAI adds that the broadcasting services sector consists of 26 pay broadcasters/aggregators that contributes to an estimated 60,000 cable operators, 6,000 Multi System Operators (MSOs), six pay DTH operators, and the public service broadcaster, Doordarshan, which has free-to-air DTH service– DD direct plus. There were 831 TV channels registered with the Ministry of Information and Broadcasting at the end of financial year 2011 – 12, out of which 168 were pay channels.

According to Digital TV Research, India crossed the 100 million mark for pay-TV subscribers in August 2011, representing more than 70% of TV households. As stated by the India Digital TV Forecasts report, there is still plenty of growth to come, with 139 million pay-TV subs forecasted for 2016. ARPUs will remain low in India, though pay-TV revenues will reach US$8 billion in 2016.

Revenues from advertising is expected to exceed US$9.64 billion in 2018, from US$5.62 billion in 2013 (CAGR of 13%), according to the CII-PwC study. It is also predicted that the film industry will grow steadily at a CAGR of 12%, following higher local and foreign box office selections and, cable and satellite rights.

In December 2014, it was announced that News First TV had launched a new online TV channel in India. The 24-hours news channel aims to capture breaking news and current affairs from any location at a moment’s notice. Furthermore, Zee Media Corporation Limited announced their intentions to enter English news broadcasting, with sights set on going global.

According to Deloitte’s India Technology, with the significant increase in penetration of smart phones and the expansion of the 3G network in India, the country will likely see roughly nine billion mobile applications to be downloaded in 2015.

Also, Twitter announced in January 2015 that it has reached an agreement to acquire Zip Dial, its product partner based in Bangalore. This is Twitter’s first ever acquisition in India, and will see the social media platform increase in accessibility to people around the world.

Based on the Trust Research Advisory’s Brand Trust Report, India Study 2015, NDTV has been named ‘India’s Most Trusted Media Brand’ for the second year running. The report that measured and understood consumers’ trust and brand insights were quantified by measuring variables that infl uences consumer behaviour.

In March 2015, Turner Broadcasting announced the expansion of its industry-leading kids’ entertainment portfolio with the launch of Toonami, a channel dedicated to bringing high-octane animated action to kids, superhero fans and their families across India.

In March 2015, Turner Broadcasting announced the expansion of its industry-leading kids’ entertainment portfolio with the launch of Toonami, a channel dedicated to bringing high-octane animated action to kids, superhero fans and their families across India.

In that same month &TV has created a benchmark through a tie-up with the world’s biggest and popular trivia game app – QuizUp. Through this partnership, the channel enjoys the status of being the only Indian GEC to be featured on this global app. In sync with the format of India Poochega Sabse Shaana Kaun?, a distinctive topic – Common Sense – was created exclusively for the app and is powered by &TV.

In April, it was announced that a local version of the hit reality competition series, America’s Next Top Model created by Tyra Banks will make its way to India. Bulldog Media & Entertainment has licensed the format from CBS Studios International, with India’s Next Top Model broadcasting on MTV India, July 2015. The series promised the same excitement and anticipation as the international format that continues to be a worldwide success.

Indian channels distributed worldwide have also been doing well. In Americas, Zee TV continues to garner the highest viewership share among South Asian networks. Zee TV HD and Zee Bollywood HD were launched on additional platforms. Within a few weeks of &TV and &TV HD’s launch in the UK, the channels were ranked among the top 5 Indian channels in the country. Zee TV and Zee Cinema continues to rank first amongst South Asian channels in their respective genres in the UAE.