Singapore– Viacom International Media Networks (VIMN) Asia announced that Lee Shin Yng has been appointed Chief Financial Officer of Viacom International Media Networks for Asia, with immediate effect.

In this position, Lee will be based in Singapore, and reports directly to Tan Chee Kiat, VIMN Asia’s Chief Operating Officer (COO). She will drive Asia’s financial strategies and performance and will be responsible for the company’s financial reporting and planning. Lee will also serve as a business partner to Mark Whitehead, VIMN Asia’s Executive Vice President and Managing Director and Tan, providing financial guidance and counsel on the company’s strategic direction.

With 16 years of accounting and finance experience, Lee was mostly recently the Finance Director for Greater China at Added Value Limited, a part of the WPP Group. Prior to that, she spent seven years with the Reed Elsevier Group where she last served as the Finance Director for Greater China in the LexisNexis division of the Group.