Buenos Aires- According to Dataxis’ new report, Pay TV Series 2015: Brazil, the Brazilian pay-TV market will reach 27.7 million households (HHs) by 2018. This figure represents a 30.7% increase when compared to end-2015.

Households with DTH pay TV services will account for 60.9% of total pay-TV HHs in Brazil in 2015. Dataxis forecasts that DTH will remain the leading delivery network by 2018, although its market share will diminish over the years, due to a challenging economic environment, along with an increased competition.

As such, CATV networks will decrease their market share from 37.7% in 2015 to 36.3% in 2018, while IPTV will grow from a 1.4% share in 2015 to 7.4% by 2018.

Although Brazil is the country with the largest pay-TV subscriber base in Latin America, pay-TV household penetration will remain relatively low at 32.4% by end-2015. Dataxis believes that the proportion of households with pay-TV services will rise to 40% by 2018.

At the end of Q2 2015, América Móvil group – Owner of Net and Claro TV – dominated the market with 51.7% share, followed by AT&T (Sky) with 28.8%. In a distant third place, Brazilian company Oi reached 6.1% of total pay-TV market.

In turn, Dataxis forecasts that total pay-TV revenues will reach USD10.26 billion by 2018, with total ARPU (Average revenue per user) around USD32. DTH services will generate 61.7% of total revenues, CATV operations will represent 33.3% and IPTV the remaining 5%.