DHX Media, a key player internationally in the creation of content for families and children, has signed a deal to provide more than 2500 half hours of content to Alibaba Group’s video on demand (VOD) service. This is currently available on its Tmall Box, a content-delivery set-top box, OTT devices and various smart televisions in China.

Josh Scherba, SVP Distribution at DHX Media said, “We are very happy to provide extensive kids and family content from our library for this new service in China. This deal underscores our position as a go-to distributor for on-demand services globally.”

The deal with Alibaba includes popular DHX Media titles such as Teletubbies, Caillou, Paddington Bear, Super WHY!,Rastamouse, Johnny Test and Martha Speaks. Users of the Alibaba platform can now watch this premium contents through TV devices such as Tmall Box.