Singapore – StarHub is set to boost its line-up of local content with a fresh round of funding from the Media Development Authority (MDA) under its Public Service Broadcast Contestable Funds Scheme (PCFS) for 2015. With this funding, StarHub will commission over 80 hours of original local productions. To cater to the rising demand for bite-sized content, and to reach a wider audience online, StarHub will be allocating part of this year’s funding to commission short-form content, which will be made available on digital platforms.
The PCFS aims to extend the reach of Public Service Broadcast (PSB) content to multiple broadcast platforms beyond Free-To-Air TV, and to provide content producers with more opportunities to produce innovative, high quality PSB programmes. This is the second time that StarHub has been awarded the funding. In 2013, StarHub became the first pay TV operator in Singapore to be awarded funding under the PCFS.
All content produced under the Scheme will incorporate PSB values such as the celebration of Singapore’s culture and heritage, enhancement of racial and religious harmony, and the promotion of the Singaporean identity. Innovative concepts that can engage audiences on TV and online platforms, and an assembly of credible production personnel will continue to feature prominently in StarHub’s evaluation of proposals submitted by production companies.
Some titles that have been commissioned by StarHub under the Scheme include: My Secret App, a heart-warming family drama about a precocious boy who helps his family tide over difficult times with an out-of-the-world gadget; Pursuit of Champions, an edutainment programme that documents the challenges faced by Singaporeans who left home to pursue their sporting dreams in foreign environments; and Saturday Night Lights, a documentary that shows how soccer brings meaning, hope and inspiration to a group of boys from broken homes and troubled families.
Content produced under the Scheme will continue to be showcased on StarHub’s self-packaged channels, E City (StarHub TV Channel 111/825), and SuperSports Arena (StarHub TV Channel 112/205). Viewers who prefer to enjoy these programmes on the go can also watch them on StarHub TV Anywhere, StarHub’s Internet TV platform. The public can access this content on StarHub TV Anywhere within six months, free-of-charge.
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