Singapore – Viacom International Media Networks (VIMN) announced that June Yeoh has been appointed Senior Director of International Programme Sales in Asia.

In this position, which she will assume on 7 April, Yeoh will report to Caroline Beaton, VIMN’s Senior Vice President for International Programme Sales and will be based in Singapore. She will oversee all of VIMN Asia’s international programme sales across Greater China, Japan, Korea and Southeast Asia − the company’s brand portfolio in Asia includes MTV, Nickelodeon, Nick Jr. and Comedy Central.

“I’m pleased to have June Yeoh return to Viacom given her extensive experience working across different portfolios of the TV industry and her stellar track record of sales success,” said Beaton, “We’re confident Yeoh will be an invaluable team player as we take our brands and international programme sales in Asia to the next level.”

Yeoh brings with her more than 12 years of experience in the TV industry, having covered Channel, Content and Distribution. Before joining VIMN, Yeoh was Manager of TV Content Distribution and Format Sales at BBC Worldwide Southeast Asia since 2011. She was responsible for the sales of BBC Worldwide’s programmes and formats catalogs to all terrestrial, Pay and digital platforms in Southeast Asia. Prior to that, she worked at Bloomberg LP, CNBC International and at MTV Asia.

Yeoh holds an honor’s degree in Communications from Nanyang Technological University, Singapore.