Singapore – The Laurels 2015 – Your Favourite Ads unveils 20 finalists, with five finalists each vying for the Favourite TV Commercial, Favourite Radio Commercial, Favourite Print Ad and Favourite Outdoor Campaign award.
Organised by MediaCorp, The Laurels is the annual awards recognising Singapore’s favourite advertisements, with the aim of celebrating the works and contributions of advertisers, media and creative agencies in the media industry. Each year, local audiences cast their votes for their favourite TV and radio commercials (previously known as Viewers’ Choice and Listeners’ Choice), showing support and recognition to the creative talents behind these great works.
“With over 30 percent increased number of entries received this year, the jury had a challenging yet encouraging task to shortlist the top five finalists of each category. This attests to the efforts of our creative industry with incredible talents to continuously push the envelope in terms of creativity. These finalists also represent marketing at its best and how MediaCorp platforms can help brands to effectively reach out to their target audience,” said Frances Koh, Vice President Trade Marketing & Communications, MediaCorp.
These are the finalists for the Public Voting Awards – Your Favourite Ads:
Favourite Television Commercial Finalists
T1 Breeze / Unilever: Smiley
T2 McDonald’s: Better Mornings with Wholegrain Muffins
T3 National Council on Problem Gambling: Kick The Habit
T4 Pokka: Pokka Gabu Gabu
T5 United Overseas Bank: Carousel
Favourite Radio Commercial Finalists
R1 IKEA / Ikano: IKEA Catalogue
R2 IKEA / Ikano: IKEA Christmas Gift Ideas
R3 Levi’s / Jay Gee Melwani Group: Stretch Your Dollar GSS 2014
R4 Sentosa / Sentosa Development Corporation: The State of Fun – Manifesto
R5 Tripartite Alliance for Fair Employment Practices: Gossip – Pregnant
Favourite Print Ad Finalists
P1 Breast Cancer Foundation: Logos Against Breast Cancer – Facebook
P2 IKEA / Ikano: IKEA Catalogue – Eternal Battery Life
P3 IKEA / Ikano: IKEA Easy Home Renewal
P4 Scoot: Spot The Code
P5 Tripartite Alliance for Fair Employment Practices: Employability of Older Workers – Fish & Co.
Favourite Outdoor Campaign Finalists
O1 NTUC Income: VivoCare 100
O2 Overseas-Chinese Banking Corporation: OCBC FRANK
O3 Shell / Shell Eastern Petroleum: Shell Project Power
O4 Singapore Kindness Movement: A Nation of Kindness Starts with One
O5 Singapore Kindness Movement: See Red
Public voting for the four Your Favourite Ads categories will take place from 1 to 28 March 2015 at The Laurels website, MediaCorp The Laurels Facebook page and on the Toggle Now mobile app. All voters will stand a chance to win the top prize of $10,000 cash, five $1,000 cash and ten $500 cash prizes.
The results for both the Public Voting Awards – Your Favourite Ads and the Professional Awards will be announced at the Awards Show on 16 April 2015.
