London – all3media International has expanded its sales team with the appointment of Elise Woolfe as Senior Sales Executive.

Elise Woolfe

Formerly Sales Executive at Shine International, Woolfe will manage distribution of all3media International’s diverse portfolio of award-winning completed programmes to Central and Eastern European territories. Reporting to Liza Thompson, SVP Sales, Woolfe joins the company in March.

Bringing a wealth of sales experience in the CEE region to the position, Woolfe previously handled finished tape and formats sales into CEE markets at Shine International. Woolfe originally joined Shine as an intern at the company’s French office, and, after graduating with a degree in French and Politics, joined Shine Network in London, covering global roll-out and management of formats.

Thompson at all3media International, said, “The proliferation of channels and platforms in Central and Eastern Europe has established the region as a key opportunity for international sales and we’re delighted to appoint Elise to this new position. Elise brings great local experience alongside a strong understanding of the wider international industry, and her enthusiasm and expertise will be an invaluable asset as we continue to roll out our shows across this vibrant region.”

Woolfe added, “All3media International’s completed programme portfolio features a huge selection of some of the world’s most renowned content and this is a fantastic opportunity to join the team in bringing these titles to a global audience. I’m looking forward to showcasing their latest programming at the upcoming MIP-TV market and maximising its potential across the CEE territories.”