Keshet International (KI) has sold its reality dating format Girlfri3nds in French-speaking Canada. A local adaptation of the series will be produced by production company ZONE 3 for Bell Media-owned youth channel VRAK, which also successfully broadcasts the Quebec adaptation of another Keshet’s format Deal With It.
The deal, which was brokered by KI Sales Director Cynthia Kennedy, sees a 16 x 30’ series soon to begin production with a view to launch on 23 April, at prime time.
In a local twist, the series will switch half way through to feature three men looking for their love match, in addition to the traditional format which is centred on three female hopefuls. The title of the show will also change to reflect the flip from female to male focus – beginning as 3 FILLES CÉLIBATAIRES (Three Single Girls) and changing to 3 GARS CÉLIBATAIRES (Three Single Guys) from episode nine onwards.