Manila – RTL CBS Entertainment HD announced that it has launched a dedicated feed for the Philippines. The separate feed comes just over year after the Channel’s launch in the country.
“We have received very encouraging feedback from our audience and partners in the country,” said Rene Esguerra, Country Head, Philippines, RTL CBS Asia Entertainment Network. “The dedicated feed shows our long-term commitment to our Filipino viewers.”
“The Philippines is an important market for our network. The dedicated feed allows for better customisation and localisation and the potential to further widen our advertising reach,” said Jonas Engwall, CEO, RTL CBS Asia Entertainment Network. “The Philippines feed will give clients cost-efficient and audience-targeted solutions that meet their needs.”
The launch of the dedicated Philippine feed follows the Channel’s entry into Hong Kong through a carriage deal on PCCW’s now TV platform and the announcement of the premiere of House of Cards Season 3 in the region on the same day as the show’s U.S. release. RTL CBS Entertainment HD will air all 13 chapters (episodes) of the third season of the critically-acclaimed and award-winning series with a watchathon on 28 February from 4pm. After the weekend watchathon, the series will air weekly every Wednesday at 9.55pm beginning on 4 March.
RTL CBS Entertainment HD’s robust line up of programmes delivered within hours of its U.S. broadcast include Entertainment Tonight, the most watched entertainment news magazine in the world; The Insider, the Late Show with David Letterman (on its final season); and the highest rated new drama series on CBS, Scorpion. The Channel is also home to Oscar® winner Halle Berry’s new series Extant. In March, the Channel will bring to audiences in the region the new Matthew Perry sitcom, The Odd Couple, close to its U.S. premiere.
RTL CBS Entertainment HD also has exclusive pay TV carriage of a glittering lineup of the entertainment industry’s most important award shows including the Billboard Music Awards®, the Hollywood Film Awards®, the People Magazine Awards®, the American Music Awards®, the Critics’ Choice Awards® and the Golden Globe Awards®.
