Philippines – Scripps Networks Interactive announced the launch of HGTV in the Philippines on the two leading platforms SKYcable and Cignal Digital TV. HGTV, a home lifestyle channel, will be available on SKYcable starting 1 March on channel 88 (SD) and channel 246 (HD) and is coming soon on Cignal Digital TV in high definition. This announcement comes on the heels of recent HGTV launches across the region including StarHub in Singapore, Fetch TV in Australia and Univision in Mongolia.
Derek Chang, Managing Director of Scripps Networks Interactive, Asia-Pacific said, “HGTV is the first regional channel dedicated exclusively to the growing home and lifestyle category in Asia and is seeing great traction with our advertisers, affiliates and audiences alike. I’d like to thank our partners, SKYcable and Cignal for their continued support and commitment to bringing our high quality content to viewers across the Philippines. We look forward to engaging audiences with our aspirational storytelling and charismatic characters as they strive to transform their living spaces into their dream homes.”
With a growing demand for home lifestyle entertainment in Asia, HGTV will premiere with a robust line-up of top-rated programmes about property, hybrid construction, design and extreme spaces. Hit programmes such as Property Brothers, Buying and Selling, Kitchen Cousins and The High Low Project, will entertain and inspire viewers with fresh ideas and authentic stories on how to find and love their own dream home. As a continued commitment to cater to local audiences, Scripps Networks will also produce localised original short-form content Extreme Homes and I Like This.
HGTV joins the Scripps Networks family of lifestyle channels that are available in Asia, which include the Asian Food Channel, Food Network and Travel Channel. As the world’s leading producer of lifestyle content, Scripps Networks provides access to the largest library of home, food and travel content, all under one media portfolio.
