Singapore – Zee TV, the flagship channel of Zee Entertainment Enterprises Ltd., has announced the launch of Zee TV’s Hindi programming on YuppTV. The content will be made available on YuppTV’s OTT (over-the-top) platform, which is available for download on both Google Play and Apple’s App Store.

Through this new partnership, viewers can now enjoy Zee TV programming across multiple channels on Internet enabled devices such as smart phones, tablets, smart TVs, and more. The full package of Zee TV’s programmes including prime time drama series, television movies, theatrical films, specials and daytime dramas will be made available on YuppTV’s platform.

Viewers will be able to enjoy the added benefit of Catch-Up TV for their favourite shows such as Kumkum Bhagya, Jodha Akbar, Satrangi Sasural and Sa Ra Ga Ma Pa – Little Champs.

Tripta Singh, Senior Vice President – International Business, Zee TV said, “As the premier Hindi channel in Singapore, we are delighted to be able to offer our award-winning content on YuppTV’s platform. As our viewers span across all age groups and lifestyle habits, we are constantly on the lookout on how we can better serve audiences through additional and relevant distribution channels.”

“With the goal to offer the finest entertainment to viewers in Singapore, we are excited to extend our partnership with Zee TV, one of India’s most popular channels, to offer quality content to our subscribers in Singapore. We are confident that the Indian Diaspora in Singapore will be delighted to watch their favourite shows on Zee TV anytime and anywhere,” said Uday Reddy, CEO of YuppTV.