Re-Gender

German public broadcaster ZDFNeo has commissioned a season of Armoza’s social experiment Re-Gender, in partnership with SEO Entertainment. Locally named Sexchange the factual format that explores gender stereotypes will comprise 6 episodes and air from 26 February.

ZDFneo recently partnered with Armoza on the first season of celebrity interview format with a twist How To Be, which led to a 40% increase in share for the channel.

Previously aired on Israel’s Channel 10, Re-Gender (60’) is a provocative social experiment that gives 5 men and women the chance to really experience life as the opposite gender, exploring both their own nature and that of the opposite sex. What do men really think? What do women really want? The five participants will go through life-changing transformations – whether a staunch feminist who will learn to see the man’s perspective or a self-acclaimed misogynist who, both physically and metaphorically, will find himself in a woman’s shoes – and will never think about gender roles in the same way again.

Uwe von Grafenstein & Gillad Osterer, Managing Partners of SEO Entertainment GmbH, said, “The field of gender related topics is a massive and absolute relevant social issue these days. Sexchange has huge appeal to all kinds of audiences combined with the clever reality TV storytelling, which results in a TV show that both entertains the viewers and gives them a deep insight into the mechanism of a society.”

Avi Armoza, CEO of Armoza Formats, said, “Re-Gender deals with the very important and prevalent issue of gender stereotypes in our society and helps to change these preconceptions by providing the participants with the chance to see life from the opposite perspective. ZDFNeo are well known for providing their viewers with fresh and innovative content and following on from our successful collaboration with them on How To Be, we are thrilled to continue working together, in partnership with SEO Entertainment, on this local adaptation.”