Upgrade

Armoza Formats announced 3 new territories in Asia for global hit format Upgrade. Creative content production company and part of JSL Global Media Group, Content LAB, have acquired the rights for Thailand, while Lagardere Entertainment Asia (LEA) has picked it up for Vietnam and Myanmar.

Upgrade has also recently finished airing its 3rd season on China’s CCTV2 to strong ratings, and has now aired successfully in 18 territories.

Created by Saar Brodsky, Rodrigo Gonzales and Gilli Golan and developed by Armoza Formats and Tanin Productions, Upgrade (30’) is the on-location reality game show that goes into people’s homes and offers them a chance to upgrade their personal items for brand new ones. Each home can wager their belongings against their trivia skills. If they answer correctly, their homes will be upgraded. But wrong answers mean the items they own will be taken away. Will the contestants be ready to be left without a dishwasher, TV, or laptop?

Vachara Vaewuthinand, CEO of JSL Global Media Co. Ltd, said, “‘Upgrade’ is such a perfect format for mass Thai audiences – not only is it hugely entertaining but it also surprises people with the chance to improve their quality of life. These are key aspects for any local Thai broadcaster looking for success in terms of programming and image. We immediately saw a big opportunity in bringing Upgrade to Thailand and believe that this show will serve our group of companies, partners and audiences very well.”

Stéphane Bouillaud, Senior Vice President – Asia, of LEA, said, “Lagardère Entertainment Asia is so happy to pursue its development in South East Asia with Upgrade. We are delighted to work with Armoza formats, which possess rights of excellent TV programmes quite particularly adapted to our development areas. We wish and we are confident that this first acquisition is the beginning of a very long, fruitful and successful partnership.”

Avi Armoza, CEO of Armoza Formats, said, “Upgrade takes the simple idea that everyone has items that they want to upgrade and turns it in to a fun game show for all the family. The Asian market is a key region for us and we are thrilled to see Upgrade expand into this crucial area and to be creating new partnerships there.”