Singapore – Asia TV Forum & Market (ATF), Asia’s entertainment content market announced that Ma Dong, Chief Content Officer of Baidu’s IQIYI, will deliver an Asia Media Keynote speech “Digital China: The New Storyteller – IQIYI” on 9 December.

For the third consecutive year, ATF 2014 will be held in conjunction with ScreenSingapore 2014. The four-day conference programme will take place from 9 to 12 December at Marina Bay Sands Expo and Convention Centre in Singapore. ATF earlier announced a power-packed line up of international speakers including Alon Shtruzman, CEO, Keshet International (Israel), Tom Beattie, Head of Animation and Children’s Programming for Tiger Aspect Productions (United Kingdom) and Nicholas Wodtke, Vice President, Media Solution Centre, Samsung Electronics (Southeast Asia & Oceania).

IQIYI in China’s digital content market

With over 450 million internet users and a growing middle class in China boosting its business, IQIYI, has grown to become the country’s online television and movie portal. In the rapidly growing China online film and TV market, the Baidu subsidiary plans to step up its efforts in 2015, making seven local films, one Hollywood film and producing 500 (15,000 hours) internet dramas. The company is looking to spend at least ¥ 300 million to produce its own content.

At the ATF conference, Dong’s session on “Digital China: The New Storyteller – IQIYI”, will see him share about IQIYI’s position in China’s digital world, and the company’s journey to success.

He said, “IQIYI has grown steadily over the years, and our achievements attest to the strategic thinking and foresight of various leaders within the company. We are very pleased with our success, and look forward to further expansion in the years ahead. I am excited about sharing IQIYI’s successes and the story behind our progress at ATF, and certainly hope that conference delegates will find these insights valuable for their businesses.”