Mumbai – Keeping up with the festivities and buoyant mood of markets, ET NOW – India’s Business News channel once again give its viewers a reason to cheer with the launch of exciting Gold Rush contest.

The viewer’s get a chance to win a gold coin every hour from 8am to 12pm, by answering a simple question asked on the channel. The lucky winner for each hour will be selected from all correct responses received (through SMS) and the winner names will be announced the same day. Besides, the gold coin to be won every hour, there’s a bumper prize of Rs10 lakhs towards the end of the contest so there’s enough reason for viewers to keep playing and get eligible for the bumper prize draw.

The contest format is simple and all segments of viewers, right from day traders, brokers, investors, & homemakers will stand an equal chance to win big.

The terms of the contest can be found on ET NOW’s Facebook page.